Meet The Speakers – Agenda

Samantha Jones
Samantha Jones

Traction vs. Distraction: Action is the Antidote

Have you ever felt paralyzed by distractions… like a squirrel on caffeine?

You’re not alone! Our brains are wired to pay close attention to the things that distract us!  Developing a greater understanding of how our brains work can help us eliminate distractions and enable us to take action with intention.

Dental professionals often neglect their own well-being, resulting in burnout, frustration, and interpersonal conflict. We are easily distracted by technology, busy schedules, and especially by our perceptions, leading to underperforming businesses and teams.

Not exactly a recipe for success, is it?

Explore evidence-based neuroscience and gain self-discovery techniques. Discover how cognitive training can cultivate healthy culture, boost patient satisfaction, and business efficiency, all while learning the key pillars of dental business operations.

Sponsored by: Macbach

Learning Objectives

In this course, attendees will learn how to:

  • Examine the benefits of cognitive training on patient outcomes, business efficiency, and healthy culture
  • Discover the key pillars of dental business operations and their role in driving success
  • Synthesize the Cre8wise Movement approach to sustain practice growth and financial success

Samantha Jones’ Biography

Samantha Jones began her career in dentistry at the age of 16, cultivating her skills and passion for communication and relationship-building over three decades. By her 20s, she transitioned into a practice manager role, focusing on administrative strategies to develop practices and teams. 

As Sam launched her first business, she simultaneously served as the Chief Operations Officer for a small dental group, where she built the “operational infrastructure” for those dental practices. This infrastructure has been adopted in hundreds of practices across the country. This experience provided invaluable insight into the challenges dental teams face today. During these transformations, Sam recognized that distractions and unclear direction were often the root causes of challenges. 

Intrigued by the behaviors driving these issues, she obtained an Applied Neuroscience certification to gain a deeper understanding of brain functions and their influence on everyday interactions. Her company, Cre8wise Movement, is dedicated to using brain science to facilitate insights, and progress in professionals’ lives and businesses.

Samantha has earned a reputation as an influencer and thought leader in communication, business operations, relationship building, and empowering leaders.

Furthermore, she is the CEO and founder of WOW Readiness Program, which offers career readiness resources and job placement for underserved women. 


Lisa Copeland
Lisa Copeland RDH, CSP, CVP
Communicate With Influence

Every Conversation Has Consequences

Miscommunication Happens Every Day. Effective communication is crucial in the field of dentistry. Miscommunication can cause stress and lead to negative outcomes for patients, team members, and the practice. To address this issue, it’s essential to focus on three areas where miscommunication often occurs: Patients, Players (team), and Practice. By breaking patterns of expectation and promoting emotional engagement, everyone will become loyal, engaged, and committed to the success of the practice.

In the modern era of dentistry, the focus has shifted from product-centricity to people-centricity. Practices that prioritize creating unique and positive experiences for patients and team members are succeeding. As Gallup’s Workplace Analytics Team has noted, “Your employee experience is your employment brand.” By implementing intentional, high-level communication strategies, practices can achieve comfortable interactions, diffuse confrontations, and foster harmonious exchanges.

By attending to communication challenges, dental practices can overcome chronic problems such as turnover, lack of engagement, and stagnant or declining production. With the right tools and strategies, practices can cultivate a culture of effective communication that benefits everyone involved.

Sponsored by: Air Techniques

Learning Objectives

In this course, attendees will learn how to:

  • Establish an inclusive culture
  • Practice bi-directional leadership
  • Tap into each team member’s superpowers to create a better patient experience

The Referral Revolution: Thriving in the New Dentistry Era

How are you navigating referral trends?

Referrals have been a reliable source of new patients for dental practices, generated through networking and word-of-mouth. However, in today’s rapidly evolving dentistry landscape, obtaining predictable referrals is becoming increasingly challenging. This course aims to address the changing referral dynamics and equip attendees with strategies to adapt and thrive in this new environment.

We will delve into the challenges faced by dental practices in generating consistent and predictable referrals. It will emphasize the importance of understanding and effectively communicating with different generations to improve referral loyalty. Additionally, the impact of a shift towards general practitioners keeping dentistry in-house on referrals will be explored, and strategies to build trust and create value for referrals based on each generation’s ideals will be developed.

As the dental industry continues to evolve, adapting to the changing dynamics of referrals becomes essential for practice success. This course offers valuable insights and actionable strategies to help dental professionals pivot for the future, ensuring a consistent and predictable referral partnership that thrives in the modern dentistry landscape.

Sponsored by: Henry Schein One

Learning Objectives

In this course, attendees will learn how to:

  • Identify the challenges of generating predictable referrals in today’s dentistry landscape
  • Effectively communicate and showcase expertise to different generations to improve referral loyalty
  • Understand the impact of the shift towards general practitioners keeping dentistry in-house on referrals
  • Develop strategies to build trust and create value for referrals

Lisa Copeland’s Biography

Lisa Copeland, RDH, CSP, CVP is a healthcare expert, author, global speaker, public speaking coach, and passionate RDH with vast experience in the dental industry.

She is a dental team coach / professional speaker of 30 years. Her clinical/corporate expertise is in prosthetic implantology. Employed in US/SE Asia, she’s held every team position and knows how to simplify the corporate business of dentistry. Lisa coaches from every angle and personal experience. Her interactive style empowers dental teams to engage in customizing generational language skills and strategically developing practice communications, to increase profit, performance, and productivity.

Lisa’s dental corporate career paralleled her clinical career as a professional speaker, reporting under marketing, sales, clinical research, and professional relations spanning 25 years.

In 2017-18 Lisa had the honor of serving as President in the National Speakers Association (NSA), Northwest Chapter.

Lisa received her CSP (Certified Speaking Professional) Award in 2018. Fewer than 12% of global speakers obtain this designation and she is one of three Registered Dental Hygienists internationally that have been recognized.

Her passions in life include triathlons, snowboarding, swimming, and travel.


Dr. Joel Berg
Dr. Joel Berg, DDS

Communication in a Disease Management World

This presentation will provide the attendee with the most up-to-date information regarding emerging technologies in the medical management of oral disease.  Recently, new ways of assessing and dealing with dental caries as an infectious disease have been proposed, and new products have been introduced.  It is anticipated that the progression of these most significant technological developments in dentistry will do more to change the way we practice than anything in recent decades. 

We will review the science behind these developments and will introduce clinically relevant information to practitioners to prepare them to understand related new information as it is introduced to professionals and consumers.  

As part of this significant trend in the dental profession, new ways of communication must be promulgated in provision of outcomes-driven care.   A “continuum” of caries management from medicinal approaches through restorative approaches will be presented.  Integration of the dental care team with the medical care team, most importantly including effective communication with the patients we care for, will be at the forefront of these inexorable changes and will lead the way to successful disease management outcomes.

Sponsored by:

Learning Objectives

In this course, attendees will learn how to:

  • Articulate the difference between medical management and surgical management of oral diseases.
  • Describe ways of assessing the risk of oral diseases and trends in risk assessment
  • Develop an effective communication plan between providers, other health professionals, and patients to achieve better outcomes.

Dr. Joel Berg’s Biography

Joel Berg (DDS, MS) is a cross-functional visionary with people-first operations acumen. He is a process innovator and connection-cultivator with over 35 years of experience.

His operations, people, and process acumen supported volumetric success in his Chief Dental Officer roles at Phillips Sonicare and ESPE, and he has served numerous start-ups in C-suite and consulting capacities since leaving academia as Dean of the University of Washington School of Dentistry. Joel currently acts as Chief Dental Officer at Willo alongside his founding role as President of Execudent, Inc.

Execudent helps individuals cultivate meaningful lives by supporting self-discovery and skills development. The vision is to empower people who are still asking the question—“What do I want to do when I grow up?” It may have taken Joel nearly 40 years to find his answer, but now Execudent is taking that mission to the masses. “What I love the most is finding top talent, connecting them with opportunity, and getting out of their way.” This philosophy against micro-management is central to his coaching practice at Execudent and beyond.